Philippines and International Division

Building an organization In 1933, TTC selected Tony Kitchner to start international operations. He asked for the resources and autonomy to create an International Division. 1. The new division needed to be separate from Jollibee’s Philippine side, with a different identity and capabilities. 2. He agreed with TTC that attracting partners with good connections in their markets should be a priority. 3. To project an image of a world-class company and make it to look and act like a multinational, not like a local chain. 4. Kitchner began recruiting experienced internationalists from inside and outside Jollibee.Adding external professionals for marketing, finance, quality control, and product development helped keep innovative ideas churning. Strategic Thrust Tony Kitchner has a definite objective that increase the pace of international expansion with the objective of making Jollibee one of the world’s top ten fast food brands by 2000. Two main themes formulated: 1. Targetin g expats: the hundreds of thousands of expatriate Filipinos working in the Middle East, Hong Kong, Guam, and other Asian territories as a latent market for Jollibee and as a good initial base to support entry.But after opening stores, he found that this market was limited. 2. Planting the flag: the expectation was that by expanding the number of stores, the franchise could build brand awareness which in turn would positively impact sales. The problem is only after achieving a certain level of sales could most franchisees afford the advertising and promotion. The other challenge was that rapid expansion led to resource constraints. I think he entered new markets without proper market. Operational management Market entry: Kitvhner handed responsibility for the opening to one of the division’s Franchise Services Managers(FSM).One responsibility in which a franchisee was deeply involved was the key first store. A design manager in the International Division provided support. Over sight and continuing support As operations stabilized and the store manager started to see patterns in sales and operational needs, FSMs allowed stores to report the same data weekly and provide a monthly summary. If FSM saw a decline in sales and managers could not come up with solutions themselves, FSM should coach them to help them generate answers. This open partnership fit with TTC’s view of franchise relations.But his strategy was not focused. CONTROL is an extremely important issue for success and TK’s division was out of control. International vs. domestic practice After numerous market entry battles, a number of elements of Jollibee’s Philippine business model needed to be modified overseas. They decided that they needed to reposition ourselves to target a more up-market clientele. In particular, they disliked the Philippine store design. So Kitchner developed three new store decors, in changed the red background to orange, and added the slogan.Kitchner and his staff made numerous other changes to Jollibee’s Philippine business operating model. Customizing for local tastes Such changes provoked grumbling from many in the large domestic business, and nothing triggered more controversy than the experiment with menu items. Managers in the international division believed that menus should be adjusted to local preferences. Since other menu items were seldom removed, these additions generally increased the size of menus abroad. It always came at the cost of some operating efficiency and operating control.So R&D staff on the Philippine side objected strenuously. Overall, the international division’s modification of menus and products caused considerable tension with the Philippine side of Jollibee. I think Kichner overemphasized the differences in the overseas markets. He would have been wise to incorporate the Jollibee company philosophy into his division to foster the camaraderie that was sorely lacking. The division that arose between the domestic and the international side demonstrate a lack of communication. And launching the International Division should at a more sedate pace.

Android: International Conference on Computer Essay

Porting mobile web application engine to the Android platform Yonghong Wu, Jianchao Luo, Lei Luo School of Computer Science and Engineering, University of Electronic Science and Technology of China, Chengdu 610054 benbshmily@126.com, andyluomail@163.com, lluo@uestc.edu.cn Abstract Android which Google released as an open-source mobile phone operating system is a Linux-based platform; it consists of the operating system, middleware, and user interface and application software. xFace is a cross-platform web application engine for mobile Internet. As a global leader in mobile web application engine, xFace [1] has the advantages of versatility, easy to master, universal. It significantly reduces the effort of development; while the services of testing which porting layer provides, will greatly reduce the developer’s development costs. A perfect transplant will greatly reduce the Android platform migration workload, but also to make widget’s operating efficiency to be improv ed. This paper describes xFace of native code (c + +) runs on the Android (java) platform through JNI called, xFace porting layer(c++) also calls the Android platform APIs(JAVA) by JNI, such as Graphics, HTTP and other related system modules. Keywords—Android, JNI, Mobile web Application Engine, Porting are the hot spot type of value-added services, 3G mobile terminals under a variety of value-added services would be the integration of up to provide users with chain services, it will be a technical major breakthrough. In addition, along with the WEB2.0 maturity, improving, it makes mobile Internet to become an inevitable trend in the future, while the development of next-generation mobile communication terminal is the power of mobile Internet development. xFace is a kind of engine of the web application. It uses HTML, CSS, and JavaScript and other Web technologies to develop lightweight mobile applications. Mobile applications, which are developed by using the technology of xFace, can run on different operating systems without any modification, such as windows Mobile, BREW, Symbian and other mobile phone platforms. It greatly reduces development efforts and costs of the mobile web application software. Android as an open-source mobile phone platform, is favored by the major mobile phone Manufacturers, its large rate of market share is also increasing. In this context, for mobile Internet and mobile terminals, this paper puts forward the way to solve the xFace transplanted to the Android platform that is very valuable and practical significance. 1. Introduction Along with the continuous development of communication industry, today’s mobile terminals have extended from single service with telephone to multiple services with voice, data, images, video and games [2]. Communications, computing and Internet convergence will be trend of the information and communication technology development in the future. Nowadays, operators’ services have erected one by one in the open data services, a unified service — the platform for mobile Internet. The step into data transfer is an important stage in the development of the 3G. It provides rich data services also contributed to the development of smart mobile devices. Under the impact of the 3G, mobile terminals gradually turn to be intelligent. Under a variety of 3G services such as mobile instant messaging, mobile email, mobile search, online browsing, mobile TV and mobile games 978-0-7695-4108-2/10 $26.00  © 2010 IEEE DOI 10.1109/CIT.2010.369 2157 2. xFace transplant programs in the Android platform 2.1. Android platform features The architecture of Android system [3], similar to other operating systems, use a hierarchical structure. From the chart to see, Android is divided into four layers; from the top to the lower level are the application layer, application framework layer, system layer and the Linux runtime core layer. In figure 1, Applications with some of the essential applications, such as email, address book, SMS and browser, etc. All applications are done by the Java language. Application Framework provides java class library for Android applications, Android application developers developed applications, like developing those core applications, with full permission to access to the APIs provided by framework. Libraries layer was developed by C/C++ language, those libraries are packaged by Application Framework section. The bottom section is the Linux Kernel which is developed by c language, it provide the core system services, such as security, memory management, file system management, process ma nagement, network group, Driver Model and so on. It is also an abstract layer between the hardware and system software. Figure 1 Architecture of Android Each of Android applications runs in its own process, to enjoy the Dalvik virtual machine for its exclusive distribution of instances. Dalvik virtual machine runs a Dalvik-format-Executable file (. Dex), the file of this format is optimized so as to make the Android applications occupy less memory when it’s running. Java compiler compiles Java source files into class files, class files has been built into the dex format file by a kind of DEX tool, only this file can run in Dalvik virtual machine after registered in the Dalvik. Thus, all of the Android applications must use java language to develop. This situation gets C/C++ developers into trouble. xFace engine and porting layer are developed by C/C++, and therefore it’s a big trouble to port the xFace to Android platform. Feasibility Analysis: xFace is developed by C/C++, but the Android application is developed by java language, which allows us to have to use JNI [4]. JNI’s called the Java Native Interface, which is provided by JAVA to allow JAVA and the C/C++ interface to call each other. In view of this, JNI provides feasibility for porting xFace to the Android platform. Native code (interface) of xFace can be generated the dynamic library called by JNI in JAVA. Also, because of the Android system functions are supported by JAVA packages (such as SMS, e-mail module, address book, phone calls, local capacity, etc.). Because of all of the Android APIs are based on java package. To finish the operating system-related functions of xFace porting layer, we have to use JNI to call the JAVA classes and methods in C/C++. Transplant Program: According to the feasibility analysis, we know that xFace is ported to Android platform is entirely feasible, so it requires an effective plan to implement. An efficient migration plan can reduce a lot of workload of transplant. Simultaneously, the operating efficiency of widget is also improved. According to the specificity of Android applications, application framework and start-up code must be written in JAVA language, and then called C/C++ program entry of xFace by JNI in that start-up code. However, in the xFace platform porting layer, some of the features also need to adopt a similar approach to call the Android APIs which are provided as JAVA packages by Android. Event-dispatching can also be the way through the JNI passing from JAVA to C/C++ layer. And then we formed a transplant plan which is mixed-programming language. As shown in Figure 2. 2.2. xFace mobile web application engine xFace is composed of xFace engine and platform adaptation layer (also known as Porting layer), xFace engine is mainly responsible for page layout, script analysis, logic and other functions, the porting layer is mainly responsible for abstracting the operating system-related functions into the system-independent in order to make xFace run on different platform. Figure 2 xFace Porting Layer 2158 3. Porting the xFace native Code to Android 3.1 Bulit the environment Transplanting xFace to the Android platform, because of mixture of programming language, we use Eclipse and the Android environment NDK as the environment of compilation. NDK is primarily used to compile xFace core and porting layer, and it compiles the starting-entry(C/C++) of xFace into dynamic library. Eclipse is mainly used to build Android application development environment, needed ADT plug-in. At last, we use Eclipse to package the program and the dynamic library, which is generated by NDK, into Android executable files – DEX files. Android NDK: Android NDK is the acronym for Native Development Kit. Android application developers can use NDK to develop C/C + + native code. In this plan, we also need to use it to develop C/C + + native code and call the java classes and methods by JNI. Android NDK has developed to provide a way of developing dynamic library for application developer. Developers need to make their project folder into the folder of â€Å"NDK_ROOT / apps /† and write the Makefile in accordance with the specification of NDK. For example, first, we should create a new folder as the name of â€Å"xFace† under the directory of â€Å"NDK_ROOT / apps /†. Next, we create a new file named â€Å"application.mk† and a new directory named â€Å"project† under the directory which is created just now. Create a new folder named â€Å"jni† in the â€Å"project† folder, our xFace Native Code and Makefiles are placed inside this folde. Due to space reasons, we can not do introduce the specifications of the Makefile for the NDK. NDK compiler works under the Linux environment, so if you use Windows, you have to install the software such as Cygwin. Installing eclipse: After install eclipse software, you should install the ADT plug-in into the eclipse, select the ADT plug-in options and create a new Android emulator. After that you can develop the Android application with it. divided into two parts. One, it is completed entirely by the C/C++ code, such as threads, semaphores, memory [5] and file operations modules. And local capacity of the other part is related to points in two ways, first by the C/C++ to prepare the framework, and it called Android APIs which are provided by JAVA packages (such as access and set the system time, MMI implementation, call the local function such as phone calls, send text messages and other system calls); the second is a direct implementation by the java function, and then C/C++ side call them which have been achieved by the java (such as HTTP module, etc). As shown in Figure 3. Figure 3 Implementation plan of porting layer 3.3 Integration of the porting layer and core After porting layer of each module completed, we can integrate it with xFace engine. Each module of xFace engine also needs to NDK environment to be compiled into static libraries. All of those static libraries are supplied for xFace program entry module calling. xFace program entry module which is called by JAVA is responsible for the performance of xFace capacity module. This module depends on the xFace engine and platform adaptation layer, and must follow the norms of java call native code compiled into dynamic link libraries and by the Eclipse environment, written in java program packaged with the framework to Android emulator to run. 4. Details of the design According to the above design, we can divide xFace program into three layers: application framework entrance layer, xFace Native entrance, xFace Native layer (shown as below in figure 4). Following segments elaborate the completion of xFace. 3.2 Implementation of the porting layer Porting layer is an abstraction of operating system functions-related; the implementation of porting layer is the main work of transplantation. It provides interfaces for xFace engines, due to different operating systems platform layer functions do correspond to abstraction, which makes xFace can be run on different platform. Platform adaptation layer implementation can be 2159 5. Testing According to the solution of this paper proposing, the function of porting layer has been implemented. After integrating the porting layer and core, it can run web applications. In order to test the validity and effectiveness of this solution, the following are some simple web application to run screenshot (as shown in figure 5). There are no exceptions and very steady when the program is running. At this point, it demonstrates the feasibility and correctness of the solution of this paper. Figure 4 Startup process 4.1 Application framework entrance Application framework entrance is primarily responsible for starting the xFace; Developed by JAVA language. And its main function is that prepare for running xFace in the Android platform, to provide a running environment, and the creation of the window and dispatch the event information to xFace native layer. As the Android applications are running on Dalvik virtual machine, so the program must start by the way of JAVA. It is a bridge of communication between xFace Native framework and Android, so it is essential. Figure 5 demo application 4.2 xFace Native entrance xFace Native entrance is mainly responsible for achieving xFace local businesses, such as loading the page, parsing the page, initialization xFace widget runtime environment, as well as the release of related resources and so on. Associated with xFace businesslogic is organized in this layer, which is the work of xFace entrance. Only for Application framework entrance called. In the plan, the drawing graphics is the maximum cost. It is not direct to draw shape to screen because this plan is using JNI to call JAVA methods to draw graphics. So the program of xFace may be slower than Android Native Application, especially when you running a kind of widget which need a mount of drawing in xFace , such as games. 6. Summary Currently almost all of the transplants, the source build-environment of transplant and the target platform build-environment are basically the same. This migration plan of mixed programming language provides a general method for the situation that the source and the target platform of build-environment of transplant are different; furthermore, this solution also makes code-reuse to maximize and reduces development costs and cycle. This article based on the Android platform, while providing a set of transplantation program, but the program is also a place to shortcomings in the drawing mechanism, because it is provided through the JNI calling java class library Android than any other platform, the efficiency of direct system call mapping is slightly low. Therefore, it is also a need for further study and improvement to improve efficiency. 4.3 xFace Native Code This layer is mainly to achieve graft-layer specific functions, xFace all of the features are in this layer, which coordinates xFace engine and porting layer; and to make porting layer and the underlying of operating system, porting layer and the Android application programming interface layer in the layer of packaging. It exposes the interfaces to xFace application developers and xFace engines. This layer of xFace is the kernel, all of the performance capabilities of xFace application are implemented in this layer. 7. References [1] Introduce of xFace[M/OL]. http://189works.com/articleDetail.action?u=yangzihao04&id =10124. 2010 [2] 3G Mobile Terminal Development Trend of the operating system [M/OL]. http://pda.c114.net/32/c4948.html, 2007 [3] Android Architecture 2010[R/OL]. http://www.cnmsdn.com/html/201003/1268713218ID2058_2 .html [4] ChuanBin Tu, Dissecting JDK1.6, Electronic Industry Press, 2008-01 [5] Neil Matthew . Professional Linux Programming . Wrox . 2002-01 [6] W3C. SVG Tiny 1.2-2008. Scalable vector graphics (SVG) tiny 1.2 specification[S]. W3C 2008 [7] Niu Xin-Zheng, She Kun, Qin Ke, Zhou Ming-Tian. Cooperative caching optimization strategy on Mobile P2P network[J]. Journal of Computer Research and Development. 2008, 42(4): 1-2 [8]Lei Huang. Development of embedded system based on platform. Foreign Electronic Measurement Technology, 2006 [9] Wangchao Network. Web Application Development of Mobile devices[DB/OL].http://www.wangchao.net.cn/bbsdetail_314 11.html. 2006-01-08 [10] Times Connection. I ntroduction to Web Application[EB/OL].http://cs.now.cn/html/FAQ/VHost/2008 10/10-3088.html. 2008-10-10

Essay on TERRORISM AND IMMIGRATION - 1326 Words

Terrorism in the United States nbsp;nbsp;nbsp;nbsp;nbsp;The terrifying event that occurred on September 11, 2001 is an example of what the world had been warned about many times, â€Å"TERRORISM†. In 1998, for example, the U.S. government told American citizens that they were potential targets for a terrorist group joined by the now infamous Osama bin Laden (Eland, 1998). However, many did not think any terrorist would be capable of the tragedy that leveled the World Trade Center and took many thousands of human lives. Americans thought they could not be touched, especially on their own turf. nbsp;nbsp;nbsp;nbsp;nbsp;While it may be that organizations involved with Bin Laden that are in the United States, and have been for years,†¦show more content†¦The group has a presence in a number of countries but maintain terrorist training camps in Afghanistan (2001). Many of these terrorist organizations have cells in a variety of countries, including the United States and while that is true, some may wonder how and why terrorist organizations are allowed to exist in a democratic nation. As far as the United States is concerned, the answer is easy. Many U.S. citizens recognize that these groups are permitted, along with the Communist Party for example, because the nation is based on religious and political freedom. Also, another reason why the groups are able to flourish in the United States is because they can hide under the umbrella of mainstream religions and because there are loopholes in immigration policies (Emerson, 2000). Americas borders are also easily penetrable and there are limits on the FBI in terms of their ability to perform law enforcement functions (2000). In other words, because of the freedoms provided by the Constitution, the ability of the agencies of the government to engage in covert operations is limited. The FBI and CIAs lack of total freedom is not the only reason why these groups can easily live in the United States without consequences. nbsp;nbsp;nbsp;nbsp;nbsp;Also responsible for the advent of these groups in America is the lack of a vigilant media (Emerson, 2000).

The Universal Truths on the Epic of Gilgamesh and the...

Christopher Gilchrist Professor Ms. Alyse W. Jones World Literature I - English 2111 October 7, 2012 The Universal Truths on ‘The Epic of Gilgamesh amp; The Hebrew Bible’ The Epic of Gilgamesh and The Hebrew Bible are considered by their audiences’ as two of the greatest literary works of ancient literature. The universal truths on The Epic of Gilgamesh and The Hebrew Bible, are most fundamental when viewed from both the contemporary and traditional audiences. Fundamentally, both audiences develop their own universal truths during the time in which the events transpired or by reading the scenic events from an anthology or other literary works. Most importantly, both literary works have sought the attention of their†¦show more content†¦For example, in The Epic of Gilgamesh, â€Å"A snake caught the scent of the plant, Stealthily it came up and carried the plant away, On its way back it shed its skin†¦Ã¢â‚¬ ¦etc†¦Ã¢â‚¬ ¦.For myself I have obtained no benefit, I have done a good deed for a reptile (Sec. 11, 307 – 317).† This excerpt conveys to its audience Gilgamesh’s thought process at the pinnacle of the story. We, as the audience, now realize that Gilgamesh has finally accepted that death is inevitable. The inevitability of death also played a major role in The Hebrew Bible. For example, â€Å"And the woman said, ‘The serpent beguiled me and I ate, etc†¦Ã¢â‚¬ ¦.And to the human He said, for dust you are and to dust shall you return’ (Genesis – Sec. 3, pg. 160 – 161).† As a result of mankind’s disobedience to God’s authority, the human population was cursed with the inevitability of death for all generations. There will always be philosophical interpretations that will create universal truths for many generations to come. In addition, these literary works enriches the audiences’ understanding of these texts as supremely important cultural and historical documents, for audiences who embrace their universal truths. Both generational audiences’ spiritual interpretations seemed to have, collectively, developed a text of extraordinary literary works that are overflowing with philosophical and truth-seeking richness. Work Cited â€Å"The Epic of Gilgamesh.† The Norton Anthology WorldShow MoreRelatedThe Birth of Civilization18947 Words   |  76 Pagesand agricultural land led to incessant warfare, and in time, stronger towns and leagues formed kingdoms. The people who occupied northern Mesopotamia and Syria spoke mostly Semitic languages (that is, languages in the same family as Arabic and Hebrew). Many of these Semitic peoples absorbed aspects of Sumerian culture, especially writing. The Mesopotamians believed that the large city of Kish, in northern Babylonia, had history’s first kings. In the east, a people known as the Akkadians established

A Study Of Latin American History - 1308 Words

IV. Methodologies and trends Caribbean Many often consider the study of Latin American history or subjects like race to show that Much of Latin American historical studies are comparative. Many of the Latin American countries have their own history but share similar cultural conductions concerning race. The history of race relations in Latin America has become a central theme in a fair amount of scholarly activities. This in turn has made the historiography of Latin America to become much more relevant when looking at race around the world. One of the more popular works by Frank Tannenbaum called Slave Citizen drew from many popular sources and historians. It is also important to remember much of the data and sources used when studying†¦show more content†¦According to Schwartz â€Å"During the 1960s-80s, national historiographies of slavery and race throughout the Americas developed and deepened, providing new perspectives on the colonial and national experiences of individual countries†. When viewed fro m a national focus much of the information in race. Many historians even up to today often find themselves looking up ethnography in Africa in order to create a better understanding from both sides of the ocean. This is a relatively new method that ties in with the new post-modern trends of combining social with historical. Many modern historians as well are trying to racially define subgroups because much of the historical narratives have been built on nation building. As we will see the historiography of race relations has been a fast growing area in historical research and is very lively in countries such as Dominican Republic and Brazil where there are large African origins. There are many studies on race in Caribbean history as race has played an important role in historical narratives there as well as affected all aspects of life. There is much literature on this subject however, it is important to know that this is partly due to race being a central theme in sociological and anthropological studies. Another common trend we find in Latin American history

Recruitment and Selection Human Resources †MyAssignmenthelp.com

Question: Discuss about the Recruitment and Selection Human Resources. Answer: Introduction In the present business state of affairs, one of the key issues being faced by contemporary business organizations is the recruiting and selecting right employees for the right job. This issue is most prominent for the multinational organizations, which have their employee base from across the world. With the increase in the diversity in the global population long with increase in rate of migration among the countries, business organizations have to consider the cultural difference in recruiting the employees (Bryson, James Keep, 2013). Moreover, in the current business scenario, human resource management is one of the key aspects for the potential talent pool. This is due to the reason that, with the emergence of several business entities in the market, employees nowadays consider various aspects before opting for the chosen organization. Qantas is one of the oldest and largest airliners in the Australian region. They are considered as the largest airliner in terms of fleet size (Our Company | Qantas, 2017). Currently, they have their operations in majority of the cities around the world with having diversified workforce. Airliner industry is one of those industries, which truly deals with the diversified requirement of the customers around the world along with maintaining diversified workforce across the world. The key objective of this report is to discuss about the challenges being faced by Qantas in recruiting their new employees. Various influencing factors will also be discussed along with initiation of different strategies to overcome these challenges. Different secondary research materials are being used for this report. Challenges being faced by Qantas in recruitment As discussed earlier, Qantas is facing several issues in their recruitment and selection process. This is due to the reason that, they are having their operational facilities from around the world and in different countries. Thus, they have to recruit employees from different cultural and social backgrounds, which lead to the origination of diversity in the workforce (Paludi, 2012). Moreover, the demographic status in different countries is varied and Qantas have to adhere with this. The following sections will discuss about the various challenges that they are facing in the recent time. One of the key issues being faced by them in their process of recruitment is the maintenance of the diversity in their workforce. This is due to the fact, they are in the need of employees for their operation facilities around the world and thus, they recruit and select people from the respective locations. However, this caused difference in the cultural opinions among the employees (Kawar, 2012). The newly appointed employees may find it hard to get adjust with the working environment, which is culturally different. Thus, it becomes difficult for the organization to select employees according to the existing organizational culture. Difference of opinions occurs among the managerial levels due to the reason that, the upper level management and the lower level management is having difference in their culture and social perception. According to the concept of international human resource management, ethnocentric approach is being followed by Qantas. According to this approach, employees are being selected based on the requirement from both the home and host country. Thus, the management of Qantas in different countries is having diversified workforce. It is having a negative implication on their decision making process (Allen Shanock, 2013). This is due to the reason that, the recruited employees from the home countries are not accustomed with the social cultures in the host country and on the other hand, employees from the host country are not aware about the organizational culture that is being prevailed from the time of origination. Thus, Qantas is facing issues in managing the human resources between the home and host countries. The existing workforce of Qantas like other organizations is ageing and there is a need for continuous process of recruitment to fill the gap. However, the recruitment of the new employees creates generation gap between the existing employees and the newly appointed employees. This is due to the reason that, the ageing workforce in Qantas is from the previous generation, whereas, the newly appointed employees are from the current younger generation. Thus, there is a difference of attitudes and opinions being occurred among the employees (Beck, 2014). This made them difficult for the organization to employs young people without being affecting the approaches of the existing employees. Demographic status in the host country As discussed earlier, Qantas is having their operational facilities in different countries around the world. However, the demographic status of these countries is different. Some of the countries especially the developing countries are having huge amount of skilled and young employees (Budhwar Debrah, 2013). However, on the other hand, some of the countries are having shortage of labor supply due to less population. Thus, the recruitment process in these countries gets hampered. In the countries with having less supply of human resources, Qantas is being forced to employ employees from other countries and this in turn creates the cultural and social difference in the workforce. As discussed earlier, developing countries are having adequate supply of skilled human resources and due to their huge population, the cost of human resources are also lower. On the other hand, cost of employees in majority of the developed countries including the home country of Qantas, Australia is having higher cost of human resources (Armstrong Taylor, 2014). Thus, the organization is facing dilemma due to the fact that, employing from the developed countries will incur more cost and on the other hand, employing from the developing countries and transferring them in the vacant position will create differences with the existing employees. In the above sections, the challenges being faced by Qantas in their process of recruitment are being discussed. Now, the following sections will discuss about different strategies that can be implemented by them in order to overcome the identified challenges. Effective human resource management One of the key issues being identified is the emergence of difference of attitude and opinions between the existing and newly appointed employees. Thus, effective measures of human resource management have to be implemented in order to reduce the issues. It includes providence of the training for the existing employees to make aware about the requirement of new and young employees. On the other hand, providence of training to the newly appointed employees will help them to make them adjusted with the prevailing organizational culture. It is true that Qantas is facing issues with their diversified workforce. However, according to Barak, (2016), diversity is having its own set of advantages for the organizations. One of the key advantages is the generation of innovative ideas and new ideas from the employees. Moreover, knowledge sharing process is more effective in the diversified workforce. Thus, Qantas can have the access of different instances of other organizations where they are effectively maintaining the diversity in the workforce. It will help them to identify the key areas for improvement and modifying accordingly. Job design for the employees plays an important role in maintaining the level of involvement of the employees in the organization. Thus, the job profile in the organization should be designed in such a way that it will create the maximum bonding and connectivity between the new and existing employees. In addition, the job can be designed in such a way that, existing employees can guide the new employees in the workplace. Thus, it will help the new employees in adjusting with the existing organizational culture. According to Wood, Van Veldhoven, Croon, de Menezes, (2012), effectively designing the job and employing right people for the right profile will help the organization to reduce or prevent the issue generated from the side of the new employees. Employer branding This report have earlier discussed about the issue of inadequate supply of labor in some countries. Thus, to overcome this issue, one of the key measures will be the enhancement of the employer branding (App, Merk Buttgen, 2012). The more positive will be the employer branding, the more will be their attractiveness among the potential talents pool. Thus, it will eventually increase the rate the rate of applicants and options for them. According to Leekha Chhabra and Sharma, (2014), positive employer branding will not only increase the attractiveness among the potential applicants but also it will create positive impression among the existing employees. Thus, the attrition rate will get reduced and need for new recruitment process will be less. Advertisement through the use of different online job portals and social media will help Qantas to effectively reach out to the potential candidates. In the current scenario, the majority of the younger generation is being available in the social media and thus, job advertisement through social media will help to enhance the talent pool for them (Kapp, Peters Oliver, 2013). Online job portals are also having more penetration in the market compared to the traditional mediums. Thus, involvement of these mediums will help Qantas to enhance their talent pool. According to Sivertzen, Nilsen Olafsen, (2013), use of social media will further help the organizations in enhancing their employer branding among the potential candidates. Conclusion This report have discussed about the issues that are being faced by Qantas in recruiting and selecting their new employees. One of the key issues being identified is the cultural difference among the employees. Another issue is the gap in the generation between the existing and new employees. These issues are creating challenges for them in effective internal management. Thus, in this report, various recommendations are being discussed, which will help the Qantas in overcoming these issues. One of the measures will be the initiation of effective human resource management. It is been evaluated that, initiation of effective human resource management will help them in providing training to the existing as well as the new employees. Thus, they will be more aware about one another and the gap between them can be reduced. Another preventive measure is the enhancement of the employer branding. It is been discussed that, positive employer branding will help them in attracting more potential talent, which will reduce the issue of inadequate supply of new candidates. Thus, it is been recommended that, effective implementation of the discussed recommendations will help them in overcoming the identified issues and have the right people for the right job. Reference Allen, D. G., Shanock, L. R. (2013). Perceived organizational support and embeddedness as key mechanisms connecting socialization tactics to commitment and turnover among new employees. Journal of Organizational Behavior, 34(3), 350-369. App, S., Merk, J., Bttgen, M. (2012). Employer branding: Sustainable HRM as a competitive advantage in the market for high-quality employees. Management revue, 262-278. Armstrong, M., Taylor, S. (2014). Armstrong's handbook of human resource management practice. Kogan Page Publishers. Barak, M. E. M. (2016). Managing diversity: Toward a globally inclusive workplace. Sage Publications. Beck, V. (2014). Employers views of learning and training for an ageing workforce. Management Learning, 45(2), 200-215. Bryson, J., James, S., Keep, E. (2013). Recruitment and selection. Managing human resources. Human Resource Management in transition, 125-149. Budhwar, P. S., Debrah, Y. A. (Eds.). (2013). Human resource management in developing countries. Kapp, J. M., Peters, C., Oliver, D. P. (2013). Research recruitment using Facebook advertising: big potential, big challenges. Journal of Cancer Education, 28(1), 134-137. Kawar, T. I. (2012). Cross-cultural differences in management. International Journal of Business and Social Science, 3(6). Leekha Chhabra, N., Sharma, S. (2014). Employer branding: strategy for improving employer attractiveness. International Journal of Organizational Analysis, 22(1), 48-60. Our Company | Qantas. (2017). Qantas.com. Retrieved 28 September 2017, from https://www.qantas.com/travel/airlines/company/global/en Paludi, M. A. (Ed.). (2012). Managing Diversity in Today's Workplace: Strategies for Employees and Employers [4 volumes]. ABC-CLIO. Sivertzen, A. M., Nilsen, E. R., Olafsen, A. H. (2013). Employer branding: employer attractiveness and the use of social media. Journal of Product Brand Management, 22(7), 473-483 Wood, S., Van Veldhoven, M., Croon, M., de Menezes, L. M. (2012). Enriched job design, high involvement management and organizational performance: The mediating roles of job satisfaction and well-being. Human relations, 65(4), 419-445.

WaughS Vile Bodies And GreeneS Brighton Rock Essays - Brighton Rock

Waugh'S Vile Bodies And Greene'S Brighton Rock Sandra Weathers 17 April 2000 The comments about Monet's painting, Impression: Sunrise, gives an insight to the artistic vision in Waugh's Vile Bodies and Greene's Brighton Rock. Monet's Impression: Sunrise is a famous and prime example of Impressionism. The impressionist style of painting is characterized by ?concentration on the general impression produced by a scene as an object and the use of unmixed primary colors and small strokes to simulate actual reflected light.? (WebMuseum) Impressionist paintings use light and color to imitate a certain setting or reality. In both novels, Vile Bodies and Brighton Rock, there is an impressionistic feel to them. There is a sense of darkness and unclearness as one reads along, but have an element of ?light' that is present throughout. The ?light' in these novels are represented through characters. In Vile Bodies, the story is one of nothingness, meaninglessness. None of the characters have an objective reality, it's all subjective. The reality is different to each character. There are concessions to nothing outside the self. Their lives are portrayed as wasted, as if there is no other purpose to them than to be part of a society that emphasizes the importance of money and social gatherings, in other words, a social satire. One source of light in this novel is Mrs. Ape and her angels. They serve as a religious element in a world that is existentialism at its' best. Brighton Rock is a detective story, a ?who done it'. Naturally, being that it is a detective story, there is a dark quality to it. Detective films fall into the film noire genre, because of the dark element. Rose is the ?light', it is present with her. Throughout the novel, along with the murders and crime solving, Rose is the balance, the light. Her good balances with her husband's , Pinkie's, evil. Pinkie seems to be incomplete without Rose. Monet's painting seems to be incomplete, or unfinished. And like the painting, Rose is the stroke of color, that reflects light in the novel. Being that they are married, which is a holy institution, makes her different from the unmarried characters, i.e. Ida, Charles, etc. Rose is the bonding element in her marriage to Pinkie. The comment made by Castagnary, in the test booklet, ?They are impressionists in that they do not render a landscape, but the sensation produced by the landscape?There they take leave of reality and enter the realms of idealism?, has a connection to the life portrayed in Vile Bodies. The landscape sensation, which is the world and lives of the characters, is produced by the meaningless conversation, relationships, and subjective mentality of the characters. In the essay by Paul Tillich, ?The Meaning of Meaninglessness?, it states that, ?He(man) has sacrificed himself to his own productions? He who is in the grip of doubt and meaninglessness cannot liberate himself from this grip, but he asks for an answer which is valid and not outside the situation of his despair.? This is the case for Adam. He is searching for something that is not outside of the satirical world that he is trapped in, created by Waugh, constructed as an example of what the world has become or what the world is soon to become. The author's, as like Monet and other Impressionist painters, have an artistic vision that is expressed through strokes and color and a reality, or lack thereof. In the novels, the strokes are the characters, and the color is the role that the character plays in the world created by the author. All the elements come together to form a world, created by the artist, either with paint or words.